In the US, the Whopper ($7.99) costs more than the Big Mac ($5.99). In the UK the gap narrows. In some markets the two chains price almost identically. McDonald's and Burger King set prices independently in every country — using local wages, real estate and competitive positioning. The result: the relative price of the world's two most famous burgers shifts depending on where you order.
How the price of each item has changed since launch — US dollars.
In the US, the Big Mac ($5.99) is considerably cheaper than the Whopper ($7.99) — a $2.00 gap. In most markets worldwide the Big Mac holds a price advantage, though in some lower-cost markets where Burger King prices more aggressively the gap narrows. Both chains tend to price their flagship burgers within 15-20% of each other in any given market.
On a PPP-adjusted basis, Egypt consistently ranks as the country with the cheapest Big Mac globally — typically around $1.80 USD equivalent. Pakistan, Vietnam and Indonesia also rank near the bottom. The cheapest markets tend to be in Africa, South Asia and Southeast Asia, reflecting lower local wages and operating costs.
Sweden consistently has some of the most expensive Whopper prices globally on a PPP-adjusted basis — around $7.90 USD equivalent. Singapore, UAE and Australia also rank near the top. High labour costs, expensive real estate and strong currencies drive prices in these markets.